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PRIVACY POLICY

This Privacy Policy describes how Brethren (“Brethren,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.brethren.com (the “Site”), or otherwise interact with us regarding the Site (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” mean the user of the Services, whether as a customer, website visitor, or another individual whose information we collect.

Please read this Privacy Policy carefully.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, for legal or regulatory reasons, or for other operational needs. When we do, we will update the “Last Updated” date at the top of this page and comply with any applicable legal requirements.

2. How We Collect Personal Information

To provide the Services, we collect personal information about you from:

  • Direct interactions (e.g., purchases, account creation, customer support).

  • Automatic data collection (e.g., cookies, pixels, and other tracking technologies).

  • Third-party partners (e.g., payment processors, shipping providers, advertising partners, and Shopify, our e-commerce platform).

3. Types of Personal Information We Collect

The personal information we collect depends on how you interact with our Site and Services. It may include:

  • Contact Information: Name, address, phone number, email.

  • Order Information: Billing/shipping addresses, payment confirmation, order details.

  • Account Information: Username, password, and security credentials.

  • Support Information: Information you provide when communicating with us.

  • Usage Data: Device details, browser information, IP address, and how you interact with the Site.

  • Third-Party Information: Information shared with us by Shopify, payment processors, or advertising platforms.

You may choose not to provide certain information, but this may limit your ability to use some features of our Services.

4. How We Use Your Personal Information

We use your information to:

  • Provide, improve, and personalize our products and Services.

  • Process payments and fulfill orders.

  • Communicate with you about your purchases, account, and customer support inquiries.

  • Send marketing and promotional communications (with your consent where required).

  • Detect and prevent fraud or malicious activity.

  • Comply with legal obligations.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences.

  • Analyze site performance and user interactions.

  • Support advertising and marketing efforts.

Most browsers accept cookies by default, but you can disable or block them in your settings. Please note this may affect functionality of the Services.

We also respect the Global Privacy Control (GPC) signal as a valid request to opt out of certain data uses, including targeted advertising.

6. How We Share Personal Information

We may share your information with:

  • Vendors and Service Providers (e.g., IT, fulfillment, analytics, payment processors).

  • Business and Marketing Partners (e.g., Shopify, advertising networks).

  • Affiliates or corporate group members to operate our business.

  • Authorities or legal bodies when required by law.

  • Third parties with your consent (e.g., social logins or integrations).

We may also share information in connection with a business transaction (e.g., merger, sale, or bankruptcy).

We do not sell or share the personal information of individuals under the age of 16.

7. Children’s Data

Our Services are not directed to children, and we do not knowingly collect personal information from anyone under 13. If you believe a child has provided us with personal data, please contact us to request deletion.

8. Security & Retention

While we use reasonable safeguards to protect your personal information, no system is completely secure. We retain information as long as necessary to provide Services, comply with legal obligations, resolve disputes, or enforce agreements.

9. Your Rights

Depending on where you live, you may have rights regarding your personal information, such as:

  • Access / Know what personal information we hold about you.

  • Delete personal information.

  • Correct inaccurate information.

  • Portability (request transfer of your data).

  • Opt-out of sale, sharing, or targeted advertising.

  • Restrict processing or withdraw consent.

  • Appeal our decision if we deny a request.

To exercise these rights, please contact us using the information below. We may need to verify your identity before processing requests.

10. International Users

If you access our Services from outside the United States, please note that your personal information may be transferred to and processed in countries where data protection laws differ. When required, we rely on standard contractual clauses or equivalent safeguards for data transfers.

11. Contact Us

If you have questions about this Privacy Policy, our data practices, or your rights, please contact us:

Brethren
kurt@brethren.store

We are the data controller of your personal information unless otherwise noted.

Brethren – Adventure Worn, Brotherhood Bound.

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